Short answer
A turnover budget puts an explicit ceiling on how much a strategy is allowed to trade over a given window. Instead of asking only whether the signal improves expected return, it also asks whether the amount of trading needed to express that signal is still economically sensible.
That budget can be measured in annualized turnover, expected notional traded, fee spend, or some other friction-aware metric. The important part is that it turns cost discipline into a design constraint rather than an after-the-fact apology.